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Dirichlet Model: Patterns of Buyer Behaviour The patterns of consumer behaviour using the Dirichlet Model: This marketing model is about habitual near steady state consumer behaviour. It is not dynamic. In dynamic situations, it does provide a benchmark. Purchasing of Individual Brands Brands have very different no. of buyers, in line with their market shares …
Simply Better by Patrick Barwise and Sean Meehan Nice points on marketing from the book: Simply Better by Barwise, P & Meehan, S – What really matters to consumers are often generic benefits, like a mobile phone that works (e.g. can reliably make and receive calls wherever you are), or a petrol station on the road you …
Design and Content: Right and Left brain at odds I was reading a few blogs and article news earlier and I found upon some radical new thinking on design; in which marketing and businesses need to look upon design as a major component of both marketing your products, services and web as well as seeing …
Long Tail Marketing What is Long Tail first of all? You can find the definition of Long Tail in my personal blog. How can long tail play within marketing? It really tells us that we must think both big and small when marketing and in a business. Although the popular products/services makes up the most sales (the …
Jokes on Marketing Marketing jokes to lighten up our day (from Lots of Jokes):> For all the ladies who have asked, “What is marketing?”, the following analogies will help clear it up… You see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.” – That’s Direct Marketing. You’re …
Word of Mouth Marketing: The match to light the fire of W.O.M marketing What other marketing strategies is capable of building your business, brand and reputation like the spread of fire? Well, we all know it: word of mouth marketing. It used to be the world’s best known marketing secret but not anymore. The Word of …
Top Tips for Selecting a Brand Name As a follow up on my previous posting on brands. Want to know how to select a brand name? Here is an article from Interbrand that will provide you tips on how to select a brand name. Don’t think that selecting a brand name is easy. Just as what the article says: …
Promotions Giveaways Jennifer Rice in Brand Mantra recently talks about promotional marketing strategy using giveaways: 3 basic giveaway marketing strategies: short-term promotion, long-term product and industry shake-up. Short-term promotion giveaways are what Ben and Jackie call “bite-size chunks.” That’s where you give away samples of a “for-sale” product in order to generate buzz, trial and referral. In a nutshell, …
Marketing with white papers A white paper is a very good way of marketing both your organisation and your products/services as well as generating new leads especially when you have a new technology products/services in line. The reason is that white paper is perceive by people as a quality content paper that are absolutely objective …