Marketing and Selling to Customers Successful marketers will carefully consider each stage of the consumer decision (buying) process. By understanding the level of cognitive dissonance at each stage, a marketer and salesperson can develop and utilise successful techniques and strategies to allow them to market and sell better to their customers. PRE-PURCHASE Need recognition – Consumer perceptions formed …
13 Useful Marketing Theories Top Tech News has a list of 10 marketing theories that are useful for marketers and businesses. I have added 3 more to make it 13. 1. Value Innovation and The Value Curve Identify what customers value most and innovate change to provide this value. 2. Porter’s Five Forces of Competition Framework Understand industry …
How to Market Services Successfully? To market services successfully, first we need to understand the nature of services. According to Wolak, Kalaftis & Harris, the characteristics of services are intangibility, inseparability, heterogeneity and perishibility. So what are the 4 characteristics of services? Intangibility the service cannot be touched or viewed, so it is difficult for clients to …
What is your Marketing IQ? Want to test your marketing IQ? Take a marketing IQ test written by David Corkindale, Professor of Marketing Management, University of South Australia (my uni): Take a Marketing IQ Test David Corkindale* How much do you really know about marketing – and is what you think you know right? Are you …
10 ways to break the Trust Bubble ‘Trust‘ is a big word in both marketing and selling especially if you are a services business. Without trust, they would not buy from you. Not even possibly referring or recommending you. The term I want to use here is the trust bubble. You need to burst this …
Google Trends Here’s a tool that all marketers and more importantly search engine marketers like myself should definitely have a look – Google Trends, a new analysis tool recently released by Google. (Don’t get too obsess with it!) So what is this new baby by Google? Here is Google’s explanation: With Google Trends, you can compare the …
Firing Your Clients Recently, I had a client whom I had a number of times would like to say to him: “Sorry S…., I would like to stop doing business with you!” This is a client who constantly raise his voice at you and calls you every 30 mins. Calls you on the weekend and …
The people factor In 1997, Steve Jobs, the founder and former CEO of Apple Computer, returned to the company to help revive the ailing personal computer market. One of the first calls he made was to Lee Clow, TBWA/Chiat/Day’s legendary chairman and chief creative officer worldwide. Apple was considering a number of agencies at the …
Isn’t it good if your customers pay on time? The best Christmas present for my company this season is the collection of a big amount of money from various projects which had been owed to us for quite some time. Some of these overdue have been more than 90 days. While the collection of this …
Corporate Social Responsibility (CSR) The primary goal of any business is to make money and in today’s world, it is not just about making money and profits. More and more large organisations are beginning to understand that there needs to be a good balance of both evil and good. Evil in the sense of making …