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Dirichlet Model: Patterns of Buyer Behaviour The patterns of consumer behaviour using the Dirichlet Model: This marketing model is about habitual near steady state consumer behaviour. It is not dynamic. In dynamic situations, it does… Selengkapnya »Patterns of Buyer Behaviour
Simply Better by Patrick Barwise and Sean Meehan Nice points on marketing from the book: Simply Better by Barwise, P & Meehan, S – What really matters to consumers are often generic benefits, like a mobile phone… Selengkapnya »Simply Better by Patrick Barwise and Sean Meehan
Design and Content: Right and Left brain at odds I was reading a few blogs and article news earlier and I found upon some radical new thinking on design; in which marketing and businesses need… Selengkapnya »Design and Content: Right and Left brain at odds
Promotions Giveaways Jennifer Rice in Brand Mantra recently talks about promotional marketing strategy using giveaways: 3 basic giveaway marketing strategies: short-term promotion, long-term product and industry shake-up. Short-term promotion giveaways are what Ben and Jackie call “bite-size chunks.” That’s… Selengkapnya »Promotions Giveaways