A white paper is a very good way of marketing both your organisation and your products/services as well as generating new leads especially when you have a new technology products/services in line. The reason is that white paper is perceive by people as a quality content paper that are absolutely objective and factual, almost like scientific papers published in peer-reviewed journals. Technology based organisations which release white papers are often perceived as a body of authority in the subject of the white paper. This therefore gives more credibility to the organisations as well as giving customers more trust and confidence in its products or services. Manoj in MarketingProfs.com talks more about why white papers make for great marketing collateral.

What is a white paper? A white paper is an article that states an organization’s position or philosophy about a social, political, or other subject, or a not-too-detailed technical explanation of an architecture, framework, or product technology. Typically, a white paper explains the results, conclusions, or construction resulting from some organized committee or research collaboration or design and development effort.

Now that you know how whitepapers can help in your organisation’s marketing effort. The next question is how do you market your whitepapers and get the world to know about it? Bitpipe Inc, KnowledgeStorm, CNET’s IT Papers, TechTarget and Findwhitepapers are all important sites for marketing your whitepapers if you are predominantly attracting technology specialists. Whereas BNet is good if you want to attract business leaders such as the CEO, CFO or human resource manager.

If you want to know more about white papers and the marketing of it, visit WhitepaperSource for more information. Want to know how to write a white paper?