Dirichlet Model: Patterns of Buyer Behaviour The patterns of consumer behaviour using the Dirichlet Model: This marketing model is about habitual near steady state consumer behaviour. It is not dynamic. In dynamic situations, it does… Selengkapnya »Patterns of Buyer Behaviour
Simply Better by Patrick Barwise and Sean Meehan Nice points on marketing from the book: Simply Better by Barwise, P & Meehan, S – What really matters to consumers are often generic benefits, like a mobile phone… Selengkapnya »Simply Better by Patrick Barwise and Sean Meehan
Design and Content: Right and Left brain at odds I was reading a few blogs and article news earlier and I found upon some radical new thinking on design; in which marketing and businesses need… Selengkapnya »Design and Content: Right and Left brain at odds
Long Tail Marketing What is Long Tail first of all? You can find the definition of Long Tail in my personal blog. How can long tail play within marketing? It really tells us that we must think… Selengkapnya »Long Tail Marketing
Jokes on Marketing Marketing jokes to lighten up our day (from Lots of Jokes):> For all the ladies who have asked, “What is marketing?”, the following analogies will help clear it up… You see a handsome… Selengkapnya »Jokes on Marketing
Word of Mouth Marketing: The match to light the fire of W.O.M marketing What other marketing strategies is capable of building your business, brand and reputation like the spread of fire? Well, we all know… Selengkapnya »Word of Mouth Marketing
Top Tips for Selecting a Brand Name As a follow up on my previous posting on brands. Want to know how to select a brand name? Here is an article from Interbrand that will provide you tips on how… Selengkapnya »Top Tips for Selecting a Brand Name
Promotions Giveaways Jennifer Rice in Brand Mantra recently talks about promotional marketing strategy using giveaways: 3 basic giveaway marketing strategies: short-term promotion, long-term product and industry shake-up. Short-term promotion giveaways are what Ben and Jackie call “bite-size chunks.” That’s… Selengkapnya »Promotions Giveaways
Marketing with white papers A white paper is a very good way of marketing both your organisation and your products/services as well as generating new leads especially when you have a new technology products/services in… Selengkapnya »Marketing with white papers
Attitude and Behaviour do not match Behaviour and perceptions (attitudes) don’t really match. This is the thing that we have to take note and remember when we are asking people a question, doing an interview,… Selengkapnya »Attitude and Behaviour do not match