Philip Kotler: Not Internet Savvy enough? Most of us will heard or know of Philip Kotler as one of the well-knowns in the marketing field. He has produced numerous books and articles and is the… Selengkapnya »Philip Kotler Not Internet Savvy enough
Increase in advertising spent does not lead to increase in sales I am taking advanced market analysis for my masters of marketing course this term. For this subject, I had to do a presentation on… Selengkapnya »Increase in advertising spent does not lead to increase in sales
Open and Share In a world today where consumer is king: knowledge-filled consumers and information readily accessible anywhere and anytime. It is important that we need to share our knowledge as well as being open in… Selengkapnya »Open and Share
How Promotions Work Empirical generalisations of how promotions work (Blattberg R, Briesch R, and Fox E, 1995) from my advanced market analysis course: Temporary reductions in retail price increase sales substantially Higher market share brands… Selengkapnya »How Promotions Work
Marketing Effectiveness Harvard Business Review (subscription req’d) published some eye-opening statistics on the effectiveness of 500 various consumer and B2B marketing programs: 84% resulted in less market share, not more Most customer acquisition efforts did… Selengkapnya »Marketing Effectiveness
Top 5 marketing skills in demand now Looking for a new marketing job? Harry Joiner of Marketing Headhunter.com in a recent article by Marketingsherpa, listed the top 5 marketing skills in demand by CEO now. o Niche market development… Selengkapnya »Top 5 marketing skills in demand now
How to be creative Excellent posting from Hugh Macleod at Gapingvoid about how to be creative: 1. Ignore everybody. The more original your idea is, the less good advice other people will be able to give you.… Selengkapnya »How to be creative
Advertising = Increase Sales + Increase Customers? What is the answer to the question of, “Sales are down, customer counts are falling … what can we do?” For many marketers, the answer is to spend… Selengkapnya »Advertising = Increase Sales + Increase Customers?
What Every Good Marketer Knows Not too long ago, Seth Godin came out with a list of what every good marketer knows. I added 2 of mine to his list: Good marketers listen more than they… Selengkapnya »What Every Good Marketer Knows
Web 2.0 and Its Importance As internet usage increases and more web technologies made available for and by individuals and businesses. The internet becomes an important market or tool for marketers and is a critical… Selengkapnya »Web 2.0 and Its Importance