Web 2.0 and Its Importance As internet usage increases and more web technologies made available for and by individuals and businesses. The internet becomes an important market or tool for marketers and is a critical… Selengkapnya »Web 2.0 and Its Importance
What Makes a Successful Salesperson? Continuing from my earlier posting of Successful Sales People Tell Stories; MarketingProfs recently release another article by Nido Qubein about what makes a successful salesperson? Lately, I have been doing lots of selling… Selengkapnya »What Makes a Successful Salesperson
Marketing and Selling to Customers Successful marketers will carefully consider each stage of the consumer decision (buying) process. By understanding the level of cognitive dissonance at each stage, a marketer and salesperson can develop and utilise successful… Selengkapnya »Marketing and Selling to Customers
13 Useful Marketing Theories Top Tech News has a list of 10 marketing theories that are useful for marketers and businesses. I have added 3 more to make it 13. 1. Value Innovation and The Value Curve… Selengkapnya »13 Useful Marketing Theories
How to Market Services Successfully? To market services successfully, first we need to understand the nature of services. According to Wolak, Kalaftis & Harris, the characteristics of services are intangibility, inseparability, heterogeneity and perishibility. So… Selengkapnya »How to Market Services Successfully
What is your Marketing IQ? Want to test your marketing IQ? Take a marketing IQ test written by David Corkindale, Professor of Marketing Management, University of South Australia (my uni): Take a Marketing IQ Test David… Selengkapnya »What is your Marketing IQ?
10 ways to break the Trust Bubble ‘Trust‘ is a big word in both marketing and selling especially if you are a services business. Without trust, they would not buy from you. Not even possibly… Selengkapnya »10 ways to break the Trust Bubble
Google Trends Here’s a tool that all marketers and more importantly search engine marketers like myself should definitely have a look – Google Trends, a new analysis tool recently released by Google. (Don’t get too obsess… Selengkapnya »Google Trends
Firing Your Clients Recently, I had a client whom I had a number of times would like to say to him: “Sorry S…., I would like to stop doing business with you!” This is a… Selengkapnya »Firing Your Clients
The people factor In 1997, Steve Jobs, the founder and former CEO of Apple Computer, returned to the company to help revive the ailing personal computer market. One of the first calls he made was… Selengkapnya »The people factor