Philip Kotler: Not Internet Savvy enough? Most of us will heard or know of Philip Kotler as one of the well-knowns in the marketing field. He has produced numerous books and articles and is the… Selengkapnya »Philip Kotler Not Internet Savvy enough
Increase in advertising spent does not lead to increase in sales I am taking advanced market analysis for my masters of marketing course this term. For this subject, I had to do a presentation on… Selengkapnya »Increase in advertising spent does not lead to increase in sales
Marketing Effectiveness Harvard Business Review (subscription req’d) published some eye-opening statistics on the effectiveness of 500 various consumer and B2B marketing programs: 84% resulted in less market share, not more Most customer acquisition efforts did… Selengkapnya »Marketing Effectiveness
Top 5 marketing skills in demand now Looking for a new marketing job? Harry Joiner of Marketing Headhunter.com in a recent article by Marketingsherpa, listed the top 5 marketing skills in demand by CEO now. o Niche market development… Selengkapnya »Top 5 marketing skills in demand now
Advertising = Increase Sales + Increase Customers? What is the answer to the question of, “Sales are down, customer counts are falling … what can we do?” For many marketers, the answer is to spend… Selengkapnya »Advertising = Increase Sales + Increase Customers?